We look at it to the extent we can, because a lot of the data coming back is anecdotal. We know that a farmer participating in a given course or a series of courses was inspired to go back to school, for instance. Figuring out what that means for them, and what that means for the community around them, is difficult to measure.
We actually have a project under way right now where we're looking at establishing a longitudinal study on the impact of farm business management on farmers and the economy, in terms of profitability, but also success as defined by happiness, work-life balance, human resource management, and things like that.
Right now we don't have a definite number saying that you're going to be 3% more profitable next year because you attended this course or because you read this book. There are claims for numbers like that. I know we heard David Cole speak last week and he said, "If you have a written business plan, you're 25% more profitable,” end of story. But we don't have that information available in Canada.
I think that's why part of my presentation focused so much on having comparable performance measures across the country, because we're seeing a whole lot of consultations and a whole lot of assessments, but there's no comparability because all of the questions are different and being asked for different purposes. We'd really like to concentrate on getting some consistency and some consensus around what it is we want to find out, and what measures we can agree on for that. We'd love to see that move forward.