I hope you don't mind if I answer.
I'm seeing a huge discrepancy in the definition of business management, and I think it is taken for granted. I think it's assumed that business management is the everyday practice, the common sense, and it's not taken as something that you need to work at and continue to work at. And whether it's 15% or 20%, the numbers are consistently low, for sure, and the Agricultural Management Institute just confirmed those numbers in Ontario as well.
I think it's in the messaging. I think we can simplify that messaging to make it more meaningful. If we're saying that you need this business plan, and it's going to take you five years to get to the end of it and then it's just a piece of paper, that's not the right message and it's not very sexy or appealing to the farmers. But if we say, “Do you have vision? Do you have goals? Do you want your family farm to be around for the next five or ten years?”, I think those are the messages we need to be communicating.
It really is the messaging and the communication that we need to work at.