I would just like to point something out. I am a producer. The question producers ask themselves is whether they have the money to make their payments. As Heather said, the question is basically whether there is money left at the end of the year.
We are trying to create a management culture for our groups and our producers so that, in addition to production, they start thinking about management. This is possible because there have been deliverables and subsidies since 2005. That encourages producers to try it. Producers are going to see if they get something out of it.
Once they get a taste, we continue to follow up on them on a regular basis. It usually works very well, but it is one producer at a time. We are a group of 70 agricultural consultants who meet with producers.
There's only so much you can do.
We cannot meet with all of them. The Growing Forward program has been at least an incentive for them to try it. It is not very expensive. They tell themselves that they can see whether it works for their farms or not. If so, the producer may decide to continue.
We believe in the collective approach. If a producer tries it and it works, he will tell the others and that will give you five more. It is all about the long term. It is the incentive that counts.