I have maybe one comment on that. We have to recognize that farming is not just the same as any other business. It is also a lifestyle choice, and people enter into it for reasons other than just a return on the investment.
You're not going to change that overnight, as it's just part of the culture of farming. But in the organic sector, I think we're in exactly the same predicament as many, many operations that don't really have a handle on their business.