I'd rather see the promotion, the pull-through, as opposed to protectionist policies. I think we're past the era when you can even talk about protectionism, even though it worked well for a long time in such things as in-season tariffs. They were a sensible way, in my estimation, for different regions of every country to make sure they had a sustainable, viable agriculture. But that went the way of the dodo bird in the 1980s.
Now we're looking at a situation where we just have to encourage what is already a latent enthusiasm within the population for buying local product. We know that's there.
I saw a presentation by an Agriculture and Agri-Food Canada official on branding Canadian just this week at the organic value chain round table meetings. It was very encouraging. The data show that the maple leaf sells product, and we can do that.
I think governments should jump on this. There's an outlook there within the population ready to support our local farmers.