Yes, we're different. That's one of our primary issues. Especially with so many new entrants, profitability is absolutely essential and is one of the main things many of our organizations are focusing on.
With cost-of-production tools we actually have a business transition pathway--not just the agronomic side of it, but the business side of it--that's over 100 pages based on interviews with organic farmers, including actuals. We have books on record-keeping and crop profitability and budgeting that are recent, in the last year, that are flying off the shelves, as much as something on that can fly off the shelf. We also use those as the basis for magazine articles and webinars in the conference. Actually, at the conference that I referenced earlier we had a full business profitability stream as well as another marketing stream, which attracted people who drove from Ontario to Dartmouth to access it. That included actual start-up budgets of three different farms going through. We worked with a business development officer in the Department of Agriculture.