One of the things that we can continue to do is invest in the organic science cluster. That's been going very well. That's managed through the Organic Agriculture Centre of Canada, in which the federal contribution was over $6 million, and industry's has been $2.2 million. If we can build that base of research and science—because organic is based on science and research—as well as nutrient management and efficiency, and lowering input cost, we will start to see those price differences decline.
We're already seeing that in certain segments, and long-term studies show that the profitability of organic farms is higher.