No, not today; right now, with over 4,000 producers—and 40% of those are in the prairies—this is business, it's economics, and it is science. The only way we're really seeing a lot of people transition into organic is that the science is there and they're fed up with some of those fertilizer bills.
Quite honestly, that's why we're getting, as I said at that conference, so many non-organic producers in attendance.
At the same time, it's also based on consumer demand. Consumers are saying they want organic turkeys, so there has to be a shift. Whether a turkey is a turkey.... If the consumer says they want it and they're going to pay for it and there's a value to the end producer, then it's going to happen.
It's the same with canola in P.E.I. They have a market in Japan for non-GE canola, so they grow it and they make money and they export it. It is about adaptability and seizing those market opportunities.