Just last week in Montreal, we had a meeting called a research conference seminar with the producers, with some processors, with other industry stakeholders, and with the researchers. Right now, we're in the dairy research cluster.
We were looking at where we are now and taking a look at the research that's in place, and looking at the future and asking, “Where do we have to be?” Last time, the dairy cluster came on a little quickly, and we didn't have time to consult fully with the full industry. So some of us who act as leaders kind of said, “Well, this is where we think we want to be.”
So it was a two-part process. One part was to justify that what we're doing now is along the right lines, and the other part was looking at where we want to be in the future. The basis of it is sustainability—environmental sustainability, animal welfare, food safety, and new product research—and that's the basis we would like to see the next research cluster encompass.