That's a difficult question. There are always a lot of fronts to go after.
I'm going to speak about what has maybe been more successful. I think market development—developing the healthy aspects of canola oil—is what's given us the market advantage in the world. Because health is very important to everybody and certainly is a buzzword, I'm a bit of a believer in promoting the healthy aspects and finding out what other good things canola oil can do for you. That's one priority. I call it market development.
Obviously there is a lot of research going into the germplasm and varieties, and that's continuing. The reason I maybe don't talk so much about that is because private industry is looking after that in partnership with us, so it's obviously very important to keep moving that forward.