In my opinion, it's moving the bar forward. Let me say two key things. This is, in a nutshell, the food versus fuel debate. Really, that's what you're talking about.
First of all, hunger is not a production issue, globally. Hunger is a distribution of wealth issue, and I want to really emphasize that component. We have 700,000 Canadians who go to food banks and 75 million Americans who take food stamps. Is that because there's not enough food? No.
There are more calories and more protein being produced by agriculture than ever in the history of mankind, even with 7 billion people here, so per person. What we need for third world countries is to allow their farmers to get fair return for labour and investment. If you want to talk ethics, the worst thing we can do, in my opinion—unless there's a catastrophe like Haiti—is dump free food into those countries and destroy the markets of their farmers.
If we want to help those countries—and many of the aid agencies are starting to do this—we shouldn't give to the governments of those countries, because corrupt government in those countries is one of the key problems. Look at North Korea, Zimbabwe, and I could name a lot more.
You contract to co-ops of those farmers, where you give them forward contract money so that they can buy the seed, they can look at it, get stability, and provide the food to their population. But if we simply give it away, we are destroying their farmers, and I think that's a recipe for disaster.