To me there are two kinds of markets. One is the local market, and to me that's the purview of the provinces. For example, in Ontario, Foodland Ontario is one of the most recognized signs out there. In the city of Toronto, for example, where our small farms are getting smaller and are surrounded because of the cost of the land, and the way we produce is being challenged, we have created the Greater Toronto Area Agricultural Action Committee, and they're working with co-ops, stores and things like that. That's one world.
The other world is sending it to China or the Soviet Union, etc., and there I think this consistent message to bring in Canada is, “Quality is in our Nature”. This should be our message that we repeat over and over again, but I want to emphasize that we must make sure that people delivering those products meet some standard, because it'll take one bad incident to destroy all the good.