We have an excellent example of that in Saskatchewan. The largest pulse processor and exporter has family ties throughout the Middle East. Here, business is sometimes done dollar to dollar. If I don't like Mr. McKay's store, I'll go to someone else's store, where it's a little cheaper. But in other parts of the world, it's a lot about family relations and long-time relations and trust between people. Our new Canadians have those connections back there to build on. If we found ways to utilize them, that would move us forward much more quickly.
On November 24th, 2011. See this statement in context.