From our perspective, and certainly our farm members' perspective, branding is extremely important for any product they're producing. Again I must focus on the fact that the regulatory environment does hinder some of our members in terms of bringing products to market.
I'll give you an example. It's not an agriculture-related example, but a lady last year who we highlighted during Red Tape Awareness Week, made teddy bears stuffed with rice. Our current regulatory system does not allow her business to stuff these teddy bears with rice, for some reason or other. It's silly. It's those kind of things. She was going to be marketing them, but she wasn't allowed to. I believe the problem has finally been solved after months and months of working on this issue.
We've got to get to the point where we're streamlining that regulatory environment, making sure that regulations are in place for a good reason—food safety is extremely important—but making sure it's a little easier for our folks to bring those products to market.
Thank you.