I think in general Canadian wines are not as well-known around the world as French or Australian wines. However, through federal funding we have been able to participate in some of the most prestigious competitions around the world. We have won Best Chardonnay in the World, Best Shiraz in the World. We always win Best Icewine in the World. We do have a reputation out there for producing quality wines. We don't have the volumes that some other countries may have.
What we'd like to see in Growing Forward 2 is a continuation of the federal agrimarketing program, which is the 50¢ on the dollar that we receive to support our activities in foreign markets, whether that's participating in competitions or bringing key influencers back to Canada to see our wine country, taste our wines, and hopefully go back and write about them. That creates the opportunities for development of export markets, which is exactly what our foreign competition is doing.
The point that we're trying to make in the presentation is that it's become extremely cumbersome to fill out the applications to get the $200,000, for example, that we've received over the past couple of years—and significantly less this year than in other years. We're currently in the process of putting in our fourth application for funding, which takes weeks to complete. It's not business-friendly. The program is excellent, but the need for transparency within the federal system has created an extremely onerous task for industry to provide the information on a regular basis. The approval system is sometimes delayed, which means that we have to lapse funding. We can't participate in certain projects we had intended to, because the approvals don't come fast enough. So the funding is great. The program is great. It's what all other countries provide to their industry to build their markets. There has to be some work done in terms of the administration of the program to ensure that it can become as successful as it's intended to be.