It's been a difficult couple of years in the wine industry. There's been a surplus of wine around the world. There's been an economic downturn. We have lost some wineries. Some wineries have been bought out. You have to look at doing business differently. Liquor boards were no longer selling $18, $19 bottles of wine; they're looking for $12 and $13 bottles of wine. So with your premium wines, you start producing higher-quality, lower-priced wines to be able to sell your product.
If you have inventory when the next vintage is coming in, you have a problem. If you have inventory, you can't get a bank loan, so you have to move your products. To stay alive and survive, all the wine-makers look at unique ways of producing a diversity of products that will sell to the consumers or meet the demands of the liquor boards. But it's been extremely difficult.