Clearly, chicken farmers, just like our beef, pork, and grain farmers, do not set retail prices. There is a misconception out there that farmers set prices in stores. That is inaccurate. What we do is negotiate a price with our primary processor. He buys our product. The primary processor sets the wholesale price. If he sells it to a further processor, he sets that price. The retailer sets their price. Farmers in this country, no matter what commodity they are in, do not set retail prices.
I'm going to let Mike in, because we have done some work here in Ottawa this week, and I think it's important that he put it on the table.
Mike.