I share their opinion. It's the Canada brand that we are selling first and foremost. For example, if people in Japan initially have a choice between a product from China and the same product from Canada, they may pick our product because we have a very good image. So the Canada brand is important.
Second, it is up to us to tell our own story. The history of Canadian pork is all about our differentiation on the international market, and we have a very good story to tell. This is why our businesses have a premium that other countries and suppliers don't have, especially in Japan where we are very close to consumers.