That's a fairly broad question. In our case, we are specialized in the international market but, as I said in my presentation, we'll have to look at the situation in the domestic market very closely. Given our international experience, the industry is entrusting us with the mandate of promoting Canada. Our strategy will be based on the differentiation of the product. Our competitors are the Americans. So we must see how we can distinguish our products from theirs. We already have several examples of local products, particularly with regard to Quebec pork, whether its Lucyporc and its Nagano pork, which is very popular in Japan, duBreton and its antibiotic-free pork, or Maple Leaf and its natural products.
We are going to try to provide our businesses with a platform that will allow us to define the characteristics of Canadian pork. Then the businesses themselves will be able to distinguish themselves locally and internationally.