It would also be in Canada. Canada has a very good name, to start with, and the Canadian government and the embassies and the posts have done a very good job branding Canada. Now it is our job to develop the Canadian pork brand.
In Canada, the problem is that nobody knows where the product is from. For us, to avoid that situation, we've always said that slaughter confers origin in beef or COOL or whatever. But in Canada, we know quite a few people who say that they would like to know where it comes from, because they don't have that.
We are not going to fight the Americans on price, even here in Canada, but at least give the proper information to the people. I'm not using the same argument as the Americans on COOL.