Okay. I'm not 100% sure, but I think I got the general consensus in terms of where you're headed with that.
Stefanie, I heard you talk about a multitude of areas that you kind of go across and cover off with the association. One of them was this localized market area. How much work are we doing with that? I think a lot of us have local markets that seem to be in isolation, somewhat, without any sort of help in a centralized way to help them market Canadian product to Canadians.
I'm wondering what sorts of efforts are there. Do you see an impetus coming from the markets, even, to look at your association and ask you if you can help them get better at what they're doing?