Just to follow up on a comment you made about origin, Mr. Pomerleau, I think when we're talking about exporting our products, and I don't mean to the United States but to Japan and Korea, then branding them as Canadian is a good thing to do.
When we're talking about the U.S.-Canada market, though, there is such a porous border that I think the Americans took a beating on the COOL legislation. Trying to identify the country of origin when two countries have such an integrated livestock sector—pork might be raised in Canada but slaughtered in the United States, and it might be back and forth—is too difficult. And the costs are actually quite high, as you know from seeing the COOL legislation implemented in the States, particularly at the slaughterhouse level. The cost of segregation and tracking these independent products or different products so that they can label them at the consumer level is quite expensive.
Were you talking about the North American market when you made that comment? Or were you talking about the international market and branding it as Canadian pork?