Case IH: I got it.
In terms of local marketing, our association members are often taking it into their own hands. I wouldn't say they necessarily go to federal programs or the federal government. They go through organizations like Foodland Ontario and some of the provincial organizations. I think they do find it very helpful. They can have a little bit more credibility with those sorts of local brands. A lot of municipalities are also adopting those brands, and logos and that sort of thing have been very helpful for our members.
The vast majority of our members are, as I mentioned, equipment manufacturers and that kind of thing. They are really using avenues like our association or farm shows and trade shows to make those one-on-one connections to do that and are not necessarily going through other programs. It's very much through networking and through relationships that they already have or that they create at those events.