I think it's a little difficult to exactly price out what covers the Canada brand. I think you also have the AgriFlexibilityfund. It is half a billion dollars, right? I think that because there are partnerships with provincial governments and partnerships with private firms as well, trying to figure out this complex web of where the money is going and trying to determine exactly what happened is very difficult.
Derek Brewin earlier described some research done by John Cranfield on the producer check-off in the beef sector. There actually has been some research done on that sector. If you're interested, I can give you John's study.
In terms of the Japanese market, I think we have to be a little bit careful. If you go back to earlier than BSE, back to the point when the Japanese first opened up their market, the Australians got much more headway in the Japanese market. It was largely because of Japanese investment in Australia and the locational advantages. We tried to produce wagyu beef here at the time, but we didn't do a very good job of it. The Australians had the advantage in terms of the foreign direct investment that took place in their market.
They also have an advantage in terms of climate. You can have grass-fed beef. If you're worried about hormones or you're worried about BSE getting in through the protein additives, they naturally have an advantage.