I think you're probably right, sir. Nonetheless, on the whole issue of the market and marketing, it's interesting that when you talk about the EU specifically, you're talking about the sense that the non-tariff barriers are actually driven by consumers who say, “No, thank you very much” about certain types of things, whether GM or hormone-treated beef or whatever else. It doesn't really matter, to quote my friends across the way, what the science says: the consumers are saying, “No, thank you”, which ultimately means no sale.
On February 6th, 2012. See this statement in context.