Pierre Lemieux at the Agriculture and Agri-Food Committee

On February 6th, 2012. See this statement in context.

February 6th, 2012 / 5:10 p.m.

Conservative

Pierre Lemieux Conservative Glengarry—Prescott—Russell, ON

All right.

From a marketing point of view, I'm wondering about the fact that success or impact is very difficult to measure empirically. Are you proposing that money be spent to measure it empirically, or are you proposing that this is just a shortfall in our investment in branding but that branding works anyway?

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