We work on two aspects. First, with the consul general in Panama, we do our market analysis on the opportunities there. We look at the data and the import/export statistics. We also talk to the people on the ground about which country may be at risk in terms of shipping their product out but that we can go into. Second, we look at industry to see what they want to supply and whether Panama, for example, is a market where they would have to compete on price or whether they could differentiate a product as Canadian, compete on an attribute, and perhaps charge a little higher price.
It's working on both sides to see where there's a match. That's what we're currently undergoing.