Definitely.
Regarding our product, our specified bird size, it's getting the farmer to want to grow it and the processor to want to convert it to our product. That's why right now I'm being capped in some markets where I want to buy something, and they're saying, “I don't have birds”. The franchisee concern is that he wants to grow his business, sell more product, have more consumers coming into his shop, and he might not have the product to service them.