You know, we talk about supply management on what I refer to as the “macro” level, where you're talking kilos. Let's talk about it at a micro level and tell me how many kilos per size of bird I'm going to get. Right now, when you throw something out and say, “A million kilos”, of course I'm going to do the million kilos I want to do. That farmer does not have to do what I want, as the customer.
So I think we need to make sure that the customer's needs are met first and foremost, and just not, “I hit the kilo”, the magic number I had to hit that month.
I think that would be one.