That's exactly right. I have to say that under Growing Forward 1 and programs prior to that, we received support to allow us to do that, and we're looking forward to being able to keep doing that in the future. Yes, absolutely, we believe that the noodle manufacturers are expert at making noodles. The flour mills are expert at being flour millers. But sometimes there's a disconnect in the system, and by having all the expertise at the table, we can pull that together to make a better product for the consumer—a noodle that lasts longer on the shelf, has the colour the consumer wants. By making that chain work more effectively, it puts Canada in a good light. It shows that we are there to help them meet consumers' demands.
On February 27th, 2012. See this statement in context.