Thank you, Mr. Chairman.
Mr. Cran, in the last few years, fast-food chains have launched publicity campaigns based on the taste of their food. After the listeriosis outbreak and mad cow disease, people became worried. They wanted to know what they were eating and they wanted confirmation that the food they were eating was safe.
Do you believe that this marketing strategy is a way to address the concerns and expectations of consumers, and to reassure them that the food they are eating is safe, including eggs and milk?