I think for a number of brands they've chosen to go with the Canadian produce, Canadian meats, Canadian products. They have communicated that very well to consumers, and consumers are willing to pay an appropriate price for that. In lots of situations that's worked very, very well.
The reason we raised some of the issues we did today with government instead of raising them directly is because there's a government program in place that ensures that we can't necessarily negotiate to get the products we need.
I definitely think there is a place for more promotion of Canadian food, and restaurants can play a role in delivering that to consumers. We're leaders in setting those trends. The innovative products that you now see in grocery stores started off as restaurant meals, which were then adapted later on. We work within the supply chain to try to bring Canadian products to Canadian consumers.
It's difficult to say. I don't know exactly what the details are for Taco Bell, but, yes, chains do have to ensure they have consistent product across the board. If you go into a restaurant here in Ottawa and you go into the same branded restaurant in another province, the product is supposed to be the same, at the same quality level and the same standard. There are logistical challenges to being able to do that. A lot of restaurants have run their models based on the local food movement and are doing extremely well.
I think there's a role for the government to play to facilitate some of that promotion, and to raise awareness with consumers about the impact of where they're choosing to buy their food.