We think if we change the incentive so that producers are incented to grow what consumers want, as opposed to what an archaic formula that was decided a long time ago dictates, that would be one step.
The other thing that would be important to do would be to make sure that growers in the regions of Canada that have booming populations are able to grow enough chicken to meet that demand. The restaurant industry does not think it's a good idea to be shipping chickens across the country. It reduces the shelf life and it introduces all these other risks, expenses, and logistics, when the only reason we're not growing that bird in the same province and supplying it locally is supply management.