One of the things I did find interesting...you were talking about noodles. We were having this discussion about the consumer, at the far end, making discriminating choices when he's in the grocery store about noodles that he likes and noodles that he or she does not like. You have a role to play in that, in terms of educating processors, for example, about Canadian wheat, what the ratios of different types of grain should be within a noodle, to ultimately have the customer choose that product, both here at home and internationally.
On February 27th, 2012. See this statement in context.