There are two sides to that. One is making it easier for them to buy it by aggregating that local sustainable food. The other side is making a policy environment where those large retail stores have to buy local and sustainable food.
One example to look at is biofuels. We've legislated a10% biofuel content. We can legislate a certain percentage of local and sustainable Canadian food into our retail system. We have that power, and we have the precedent.