I'm sorry to interrupt, but I'm short on time.
If you look at the case of Loblaws with their Ontario corn-fed beef program, isn't that the right way to go? The industry and the farm groups come together, there's demand from the consumer, and the retailer understands there's an opportunity here to have a good thing. Isn't that the way it should go, instead of government screwing things up and legislating that they do something?