Mr. Johnston, my friend Mr. Lobb and I both come out of the auto sector. I know what he's talking about when it comes to an industry standard and getting into the industry standards.
He quite correctly pointed out that he could be considered a young farmer if he got into farming. I couldn't be, on the other hand. I've been in the auto sector for a long time. I remember the 1970s and 1980s, when the auto sectors had a multiple layer of programming that nobody could get their head around, especially the suppliers. The tier one, tier two, tier three suppliers were doing exactly what you are today, so your sector reminds me of the 1984 auto sector, quite frankly.
I know what the auto sector went through, because we got to the ISO standards much later. The late 1990s and early 2000s were when we really got to a standard that the whole industry accepted. Then the suppliers could actually say, "That's the standard I've got to meet. Fine. I'll do that." Before that, they were racking their brains trying to figure it out.
If we set a standard—in other words, if the CFIA said to you and the Walmarts and the Loblaws, etc. what the the Cadillac or platinum standard was and mandated it and had everybody comply with it, which means the only thing that might be different among Walmart, Loblaws, etc., would be the cosmetics of how they wanted it to look versus what the safety standard was, would that be helpful at all to you?