I think you've hit the nail right on the head. There is a cost attached, and the retail environment in Canada does not believe that the Canadian consumer will absorb that type of cost. Prices have gone up about 6% over the last year, and they're getting some push-back on that.
It becomes one of the difficulties. Trying to get costs out of the process is one of the biggest issues, and that's where we say that we have to get some of those costs out of the system.
We don't always have a whole lot of impact on input costs. I'm not just talking about agricultural input costs: a lot of inputs—water, electricity, and all the rest of those issues—come into play. Unless we can find ways to get those costs out, we will continue to experience upward pressure, and the Canadian consumer, ultimately, will end up paying more.
If we also continue to not be competitive on the other side of it, we'll create more poor people. There will be even more jobs lost out of this country. This is now our largest manufacturing sector, but we're losing it.