Thanks very much for the question.
When it comes to horticultural or fruit and vegetable products, quite frequently provinces have their own branding programs, such as Foodland Ontario, for example. Quebec, I believe, has similar programs. So there are those branding programs that are focused on the regional, local market.
As well, there's the Canada brand program, although domestically it has not been picked up so much by the horticultural sector as it has by the processed food sector. It is possible to label things, such as manufactured in Canada, or manufactured with 100% Canadian strawberries, ignoring the fact that the sugar or parts of the container may have come from elsewhere.
We've been working with the food processing sector on how to make it more clear that their product is Canadian manufactured, or has a high Canadian content of one or more ingredients.