Far be it from me to suggest what the committee should do, but I would certainly be appreciative of hearing the kinds of ideas, and so on, that the committee came up with, and the kind of example you gave with Sobeys and the fish.
In Alberta, a group of local beef farmers went down to the grocery store. They stood beside the meat rack, and explained to people that the meat came from their animals that they killed. They introduced them to their kids and their family, so it made the meat seem like it was really quite locally produced. That did, supposedly, give an uptake of about 30% in sales for the next month or so. It tailed off afterwards.
There are probably lots of innovative examples that people could share with the committee. This is a great way to get those out there.