There are different ways of answering that but I'll take one, the Canada brand initiative that was put in place by the minister a couple of years ago.
In looking at markets where government and industry could best work together, after working with about 42 industry associations it was decided that South Korea, Mexico, Germany, and Japan were the four key markets for using the Canada brand initiative because the opportunity and the potential were maximized for those kinds of commodities and processed food products.
While obviously a key market for us, industry is well entrenched in the United States, so they didn't think that work with government was necessary.