To me, that's a big problem. I look at Loblaws. I'd like to say “good work” to the people at the Ontario corn-fed beef program, but they basically had to give the beef away to Loblaws to convince them to put it on their shelves. They resisted and hesitated. Once they embraced it, all of a sudden they found out that there was a huge demand for the product, because it's a great product, and all of a sudden it's flying off the shelves.
The same argument can be made—I'll use the farm I'm on—for Ontario pork. If you go to your local Zehrs or Loblaws, you'll have a heck of a time trying to figure out where it's from.
The grocery stores, in my opinion, are the biggest to blame for a lack of locally grown initiatives and a local brand awareness. I guess I'll just leave it at that.
Mr. Burt, would the Conference Board of Canada consider supply management a core pillar of producing your own food locally in a supply chain? Would the Conference Board of Canada agree that there is value in supply management?