Let's just back up for a second.
A producer in my riding, the Ontario Dairy Goat Cooperative, collectively produces 15 million units of dairy goat milk every year. From there, they ship it to Quebec and do a whole number of things.
Literally, they had to buy another company that had existing shelf space in grocery stores to gain access. My point is that we can come up with all the world's best products and programs and everything else, but if the grocery stores don't want to put their products on the shelf, what can we do about it? This happens time and time again; let's just face it.