Thank you very much for the question.
I think government is trying to do quite a bit to try to facilitate change, innovation, and competitiveness. I think, though, there's always room to ask the question, are we optimizing? For example, there was an effort made to enhance or elevate the omega-3 in milk, called DHA milk. I drove on the highway the other day and actually saw a big billboard advertising that. This was an initiative by the University of Guelph, the dairy industry, the Dairy Farmers of Canada, and Neilson Dairy, to actually enhance the micro-nutrient omega-3 in milk. It received a premium for that product in the marketplace of some 8%. So innovation is driven to seek out differentiation and profitability.
However, one of the challenges in creating this novel food product is that inevitably regulatory issues can stand in the way of speeding or accelerating that approval. We need to ensure that where we foster innovation on the one hand, the regulatory speed and approval is just as tightly interwoven, so that we can attract investment here in Canada and create an innovation hub around food. That's what we're trying to achieve by linking the players and linking policy across systems, innovation in this sense and regulation on the other.