May I elaborate on that? The link between health and agrifood is highly complex. There's no question. In part, it's about how we produce our food. Sodium and trans fat might be in foods or other things. In part, it's about how eat, which is clearly diet. It's in part about how we inform ourselves or our children and families about our diet. That brings in labelling, education, promotion, advertising, and other things.
Another part of this is how we innovate. Perhaps this is the greatest opportunity for the agrifood sector, because there are other departments in government and agencies and associations that spend a lot of their effort on education and promotion. They do fairly good work. In our view, the question is how to create a catalyst for activity, how to leverage that health file. It's about prevention, and I think there are a lot of good examples around the country.
The Canadian International Grains Institute, CIGI, has been working to create barley as a more nutritious ingredient, very similar to the pulse story. They've engaged plant breeders, an R and D facility in Leduc, Alberta, processors who want to be part of this potential research, and producers. All this creates an opportunity if barley is used in various processed or other foods. Barley, of course, is a good source of fibre. They are bringing these diverse players together and trying to accelerate their work. Then we have greater access to foods in Canada.
There's another benefit. We can increase our export of healthy foods and become known as a producer of high-quality, safe, and healthy foods. That's the bonus. So the health-food link is complex, but our niche here, where the Venn diagram overlaps, lies in how we can create an innovation platform to deliver healthier foods and growth opportunities across the supply chains.