Thank you for the question.
On what Canadian consumers may want from their products, it's not just the taste but the packaging, long shelf life, the ability to have it at a price that is competitive to other importers, or in some cases to have it in the shape and form they want at any place and any time.
An example is the whole concept of fast food, where a similar product produced at any spot within Canada or the United States is identical. How to achieve that takes a great deal of complexity—consistently done and constantly done.