We see the business element as integral. As part of our service to our members and to the sector, we try to create business linkages. We have members that are very small—small family-operated independent organizations, or small family farms—and then we have some of the larger organic brands in the world, all of them from Canada.
What we do is we try to set them up with the right type of buyer, the right type of distributor, or the right piece that they're missing. We play a role in the value chain and in the supply chain by trying to create that referral. We sometimes hold meetings so that there's a certain amount of respect and collegiality, and bring two parties together so that they understand each others' needs. We try to help those players at all scales along the way.