We've had a really productive relationship with CFIA. Our sector actually approached them, and asked them to work with us on a regulation. They were pretty shocked by that—they don't encounter that too often—but it's part of our assurance to consumers that there is integrity, backing, and enforcement to the claims that are out there.
One area that we've seen that is of great concern to many of my members right now is the widespread use of the term “natural” on products in the marketplace. It's a product claim that doesn't have any basis in a standard, or indeed in any common definition, and these products are often misleading consumers. At this point, we would like to work more to see those sorts of claims better scrutinized, and perhaps have more enforcement.