We don't have knowledge on the margins that the retailers are seeing in that. They're a very closed system in terms of that dynamic. What we do know often, though, is that some of the companies are supplying both the private label and the branded label product. Sometimes it becomes a question for an individual company on what kind of volume they need to get to the next level.
I haven't heard of examples. I'm sure there are some where a product can't get in because there's a private label there, but I think there would be an equal number of examples where a retailer wants to show a diversity with different price points, and their value brand is going to be the one at the bottom of that level.