The way we plan on doing this is straightforward. Of course, there is not just one kind of mushroom. Even with white mushrooms, in the group of button mushrooms, there are literally tens of thousands of different types. The trick is simply to sort through all of that and find the most nutritious and use it as the base for soup or mushroom products. You can see the same concept in all sorts of things. Carrots vary significantly in their nutritional content. The question is, what's our advantage and what's the best carrot we should grow? We're looking for the one that's the most nutritious or the one that reacts best to the Canadian climate and becomes the most nutritious. It's a straightforward process: screening and understanding what's there and then using it as the base ingredient.
On October 6th, 2011. See this statement in context.